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Website marketing seems on the surface to be a simple
affair, but in reality turns out to be one of the most
difficult and time consuming tasks webmasters ever have
to do.
As a general rule what tends to happen is that most
webmasters design their new site, upload it to the web,
submit it to search engines and then wait for it to
be indexed and the traffic to flow in, and sales to
slip into overdrive. Funny thing is that 3 months later
there are still only an average of 5 visitors per day,
one of which is the webmaster, one of which is the company
owner and the other 3 are existing customers who have
noticed the new web address on the new headed stationery
printed last week!
Most websites stay like this! - Top internet
marketing expert Corey
Rudl estimates that 94% of all websites
lose money for their company. So how do you
get over this? Well the plain fact is that most
new traffic will come from search engines. This
search engine traffic is generated in one of
two different ways, the first is Pay
Per Click and the second is high
ranking on the correct search phrases.
Pay Per Click
The beauty of pay per click is that traffic can be almost
instant and you can get clicks from as little
as $0.01 (1 cent) per click. Find
out more about Pay Per Click Marketing.
High Ranking
High ranking is a completely different excercise and
if you are going to win the search engine wars then
you will need the best tools of the trade to optimise
your page and site for the search engines, and of course
you will need to know how and why to use each tool.
To help to explain things we have split this into two
sections, Page Optimisation and Site Optimisation
Page Optimisation
The very first thing you will need to do is
to optimise your page for high ranking on keyword
and phrase searches that surfers are likely
to type. But how do you really know what people
type when they arrive at a search engine? There
is really only one choice at the moment and
that is Wordtracker
which will give you details of just what is
typed into search engines and how often. Find
out more about wordtracker.
Once you know the keywords that are important
then you will need to optimise your page for
them. There are lots of tools to help you do
this, some of them are complicated to use, some
of them are simple, some do part of the job
and others do much more. Keywords are not the
only factor though, Search
Engine Optimiser checks your page
for the 64 major factors that will affect how
search engines see this page (its like having
a search engine guide in your pocket). Find
out more about Search Engine Optimiser and page
optimisation
Site Optimisation
Once, you have each individual page optimised
then it is time to optimise your site as a whole
for the search engines. The final piece in this
jigsaw is links. It's not just links from outside
that count though, how you link each page of
your site together matters too. Optilink
is the best tool for this with information on
internal links, external links and the "quality"
as well as quantity of links. Find
out more about site link optimisation
Internet marketing and sales copy
Now that you finally have a site with lots of visitors
and if you are using this site to promote or sell
a product then the actual content of your site
needs to contain the necessary selling ingredients.
Internet marketing guru Corey Rudl has an excellent
course entitled "the
insider secrets to marketing your business on
the internet"
which should give you a first class grounding
in most aspects of internet marketing and is worthwhile
reading for almost anyone who wants to extend/begin
their understanding of internet marketing.
If you are just looking for tips on internet sales
copy then there is non better than the absolute
killer sales copy provided by Yanik Silver with
Instant
Sales Letters . It truly does give
you the edge to produce pages that sell on the
internet. Selling on the internet is different
to selling in the high street and Yanik Silver
shows you in detail how to get your message across
on the web.
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